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	<title>Quintessential Studios&#039; Weblog &#187; Imagineer</title>
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	<description>Let&#039;s Talk Digital Filmmaking - by Eric Francis Harnden</description>
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		<title>What I Learned Last Night about Mocha, AJA KiPro and The New Now</title>
		<link>http://wordpress.quintessentialstudios.net/?p=240</link>
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		<pubDate>Fri, 16 Oct 2009 03:27:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events and Reviews]]></category>
		<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[Chris Hart]]></category>
		<category><![CDATA[Foosball]]></category>
		<category><![CDATA[Imagineer]]></category>
		<category><![CDATA[KiPro]]></category>
		<category><![CDATA[Mocha]]></category>
		<category><![CDATA[New Media Hollywood]]></category>
		<category><![CDATA[Philip Hodgetts]]></category>
		<category><![CDATA[quintessential studios]]></category>
		<category><![CDATA[The New Now]]></category>

		<guid isPermaLink="false">http://wordpress.quintessentialstudios.net/?p=240</guid>
		<description><![CDATA[I attended two events last night: Mocha training by Imagineer at New Media Hollywood and the Los Angeles Post Production Group meeting. I happened to be only one of two that attended that particular session of Mocha training.  I guess people don&#8217;t like to go outside in the rain! New Media Hollywood seems like a [...]]]></description>
			<content:encoded><![CDATA[<p>I attended two events last night: Mocha training by Imagineer at New Media Hollywood and the Los Angeles Post Production Group meeting.</p>
<p>I happened to be only one of two that attended that particular session of Mocha training.  I guess people don&#8217;t like to go outside in the rain!</p>
<p>New Media Hollywood seems like a chill place.  They have a foosball table in the front waiting area, if that is any indication.  They are your basic post production provider/reseller.  You can get systems, software, editing bay rentals, etc.  After an decent hands-on Mocha class, I decided to tell others about their discounts and took some flyers to LAPPG.</p>
<p>I&#8217;ve been impressed with Mocha and Shape ever since they demoed at LAFCPUG a while back.  Mocha is a planar tracker, so it&#8217;s very accurate.  It is more accurate if you define more areas to track.  Then you can adjust the &#8220;surface&#8221; for a clean export of tracker layer data.  It seriously has a lot of &#8220;smarts&#8221;.</p>
<p>I also learned about another Imagineer product, Mokey.  This one actually tracks and replaces the hole with what should be there.  Pretty cool.  We went through removing a sign from a yard, as a car drives by.</p>
<p>Props to Ross Shain for an excellent training session.</p>
<p>LAPPG</p>
<p>Later, at <a href="http://lappg.com/Home.html">LAPPG</a>, I met some nice &#8220;new&#8221; people including a photographer who proclaimed &#8220;Stills are dead&#8230; Be prepared for millions of new video people.&#8221;  I posted that claim on Twitter and it inspired this post: http://blog.jayfriesen.com/2009/10/millions-of-new-video-people-my-take/</p>
<p>Being early to the meeting I was one of the lucky ones who got a $5 gift card to Showbiz Store &amp; Cafe.  I also partook in some coffee, cookies, a piece of pizza and some brownies.</p>
<p>Woody who founded LAPPG said he&#8217;s on a panel for &#8220;<a href="http://backpackfilmschool.com/" target="_blank">http://backpackfilmschool.com/</a>&#8221;  which sounds cool.  Check that out.</p>
<p><span class="style_9" style="line-height: 16px;"> </span><span class="style_11" style="line-height: 16px;">Jeffrey Way from AJA went on to talk about the AJA KiPro.  I&#8217;ve already been aquainted with the KiPro but I did learn some new things.  One, is that the Sony V1U is a small camera, small like JVC GY-HM100 small.  I learned this because one of the LAPPG members brought one and they used it to hook up to the AJA KiPro.</span></p>
<p><img src="http://www.aja.com/images/products/ki-pro/acquire_media_edit_sm.jpg" alt="" /></p>
<p>I also learned that Apple&#8217;s Pro Res (HD) is 220Mbits/sec.  Random fact, I know, but here&#8217;s some more: The AJA Xena card is the same as the Kona card but it&#8217;s for a PC and it just uses different drivers.  So I guess that means if you want to use your Kona card on a PC, all you have to do is download the Xena PC drivers.  There are also some ports on the AJA KiPro that aren&#8217;t usable yet.  They are for future upgrades.  You can also use your KiPro like an IO HD.  It&#8217;s basically the next gen of that product.  Cross, up and down convert to your heart&#8217;s content with this little unit.  It also works as a monitoring unit.  By that I mean a hook-up-your-monitor-to-see-your-footage, type of monitoring unit.  (I&#8217;m really not hip to that whole side of things yet but those of you that are should appreciate that.)</p>
<p>Then, the best for last, I learned that Philip Hodgetts wrote a book called The New Now.  And in this book, there are lots of pieces of information on how to grow your video business.  His talk was very inspirational, at least I know it was to two people for sure, myself and one friend, Chris, who sends out a newsletter-type email every month or so.  We talked about how we are going to use information from Philip&#8217;s talk in our own businesses, after the meeting.</p>
<p>Chris&#8217; website is here: <a href="http://www.chrishartedits.com/" target="_blank">www.chrishartedits.com</a> Hey! He&#8217;s done a comedy short that&#8217;s winning lots of awards that has that kid from Glee in it!</p>
<p>Philip talked about some things: the clue train manifesto, H.A.R.O. (<a href="http://www.helpareporter.com/">Help a Reporter Out</a>), caring about the customer and to install Google Analytics on to your site.  I know I&#8217;m being random with this post and my facts, I think I&#8217;ve been on Twitter too much lately!</p>
<p>If you get a chance to see Philip Hodgetts, do it.  And if you like what he has to say, maybe you&#8217;d want to buy his book. It&#8217;s available here: http://proappstips.com/TheNewNow/ and I&#8217;ll be reviewing it here later.</p>
<p><img src="http://www.proappstips.com/images/TheNewNow.png" alt="The New Now by Philip Hodgets" /></p>
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