The Future of Post Production — Post is Production
This last week was very eye-opening for me in a few ways. It’s not that any of these ideas are new to me; it’s just that I’m looking at them from a different viewpoint. Sometimes, you just take “facts” for granted. Sometimes you have epiphanies but you don’t give them all that much credence. I’m looking at these things anew. I’m “just” realizing the implications of this information and how it will really apply to me in my future and my future career path.
It all started with LAFCPUG on Jan 18th. There Michael Cioni, from Light Iron, talked about the “transformation” of digital cinema. He talked about the current workflows and how people just need to understand that this is how it works these days.
After a couple emails with Michael, I decided to peruse his company’s website and discovered free classes that Michael delivers there. I wasn’t the only one, as many of the attendees at the Jan 25th class had been at LAFCPUG the week before too. This class, first in a series they teach, is called “State of D-Cinema”, D-Cinema of course meaning “digital cinema”. This class pointed out the history and major time points of digital cinema and touched on this thing called “philosophies”. This is where I had one of those “duh” epiphanies. People have different philosophies, this transcends all areas of life beliefs, including technical, and indeed it is hard to reach agreement between people with different basic deep beliefs or “philosophies”.
I’ve talked about this before in a different vein, old computer mainframe operators complaining that there will never be anything better than mainframes and thinking they will have a job forever. But I’ve also talked about this in the very same vein, film projectionists thinking that film will “never go away”. Well, and as was pointed out in the “State of D-Cinema”, as much as you may like film, you won’t be able to manufacture it yourself and soon the manufacturers, if not already, will stop making it. They do not make film projectors any more, period. Think about it. Digital projection is the majority now in theaters. “All will be digital!” (Until something different comes along!)
Where are we now?
With all of this “digitalness”, comes the awareness that the only ones in the process who have been doing things digital for some time now, are the post production people. I mean think about it. Even animation, a very “production” sided activity is lumped in with the techies in post. Why is that?
Now, with the state of digital cinema as it is, we have post personnel needing to be a part of the production phase more than ever. It is so much so, that really, post is production. We have DIT’s, Data Wranglers, etc. on the set. We have to apply coloring samples to the raw picture so directors have an idea of what they will get in post. And we have lots of technology sitting there in “production” that once was just in the editing bay.
This is just a scratch into the surface of what is all there and expected right here and now. There is wireless transmission of “instant” dailies and on and on. What the heck will the future be like? Post is Production, there’s no doubt. It’s even a little pre-production.
More on the technology of post
Post production software has transformed too and is even transforming more than the general public is aware of. Final Cut Pro X floundered on the scene last year to much disgruntlement. It was “mainframe operators” saying you can’t get rid of mainframe computers, really. Since post is really all technology (not talking about the art of cutting, just the tools), then we really have to look to what technology itself is doing.
iPads and tablets are where computing is going. It’s funny how technology goes in circles. We used to have dumb terminals in the workplace, all connected to a, you guessed it, a mainframe computer. Then we got desktops networked into the mainframe. Then the mainframe went away. Or did it?
Let’s face it. Software is going to the cloud. Storage is going to the cloud. The software companies are going to subscription based software for a number of reasons. Yes, they are! There will no longer be a need for desktops. You will be able to do all of your work on “dumb terminals”. Whether those dumb terminals are iPads, iPods, tablets or mac airs, who knows. But seriously you will only need interfaces in the future. It’s all going to the “cloud”.
Current post production consists of big computers and lots of storage hardware and personally owned copies of software. Enjoy it while you can. Before you know it, these will all change.
I’m not saying I’m for this change. I’m just saying it’s an inevitable destination. I think the very aware ones are already preparing for this. I think the next level are just going with the flow of what’s here now and maybe are the bleeding edge guys. Then come the clueless who just wonder “why are they changing things that are working just fine”. And then, even below the clueless, are the “mainframe operators” who will yell to no end that “they can’t get rid of mainframes!”
Next blog post: What is Adobe Prelude?