This year I attended my first NAB show. I set aside three days to attend this event and to go to related events.
A lot of people were saying that this year’s show was smaller than it has been but to me it was gigantic! Attendance was also down and both of these this I think are rightly attributed to the economy. While I was there for three days, it definitely wasn’t enough to take it all in.
The NAB show is so large that they have a daily magazine covering all of the goings on. In addition to this they had (more than) daily podcasts covering different interesting aspects of the show.
There were big names there, Mary Tyler Moore for one. And lots of book signings. One of the big draws to this trade show is all of the technology, mostly new, that is on display, showing the future of broadcasting.
While NAB stand for National Association of Broadcasting, the show covers all aspects of film and digital video as well as internet and even gaming. They understand that merging technologies have made all of these telecommunications areas a part of “broadcasting”.
I am currently taking a telecommunications class and recently learned the following things about NAB: “The first professional code for broadcasters was developed by the National Association of Broadcasters in 1929″ and “On the industry side, lobbyists represent the interests of those involved in the business of telecommunications. One of the most influential of these is the National Association of Broadcasters. Organizations such as NAB can influence the decisions of legislators by providing them with information about how certain issues or pending legislation will affect the industry”.
I certainly got sore feet walking the thousands of square feet of the exhibition floors, yes I said floors. I should also mention that this expo covered multiple buildings. I saw so much and honestly, there were whole floors that were just beyond me. I could only imagine that these exhibits were for some very elite public.
The shear massiveness was completely overwhelming to me. So much so that it has taken me month to gather my thoughts enough to even begin to write about the event. I know that I’m not alone in this, as there are other publications and writers that have stalled this long as well.
There were a lot of “cool” things to see, even for an independent digital editor and filmmaker like myself. I spent a lot of time watching demonstrations at the FCPUG (Final Cut Pro Users Groups) “Superbooth” as well as at some other locations.
I attended some classes and seminars and other external events. More on these later.
Before I went, I heard one of the executives of NAB talk about why going to NAB was important. He echoed why the LAFCPUG leader says people should attend events, to get in touch with people and meet them face to face. I have to thoroughly agree with them. The most valuable experience for me was meeting and talking to so many people, especially the people that I have meet on line and even done business with bt had never, until NAB, met face to face.
Being active in attending events, especially in the post production arena, I have met some great people and it is always so cool to run into familiar faces. The more I am active in meeting people, the more opportunities open up for me. In fact, it is because I attended NAB this year, that I had a common point to share with an interviewer and got an upcoming assistant editing job.
My original purpose for going to Las Vegas that week was to attend one external event, the FCPUG SuperMeet. This is an annual event where Final Cut Pro user groups from around the country get together and it’s a fantastic event. With all of my new social networking ties, through Twitter, etc. I learned of a few other external events that I attended as well. Then NAB gave out free exhibit passes, so I, of course wanted to “check it out”.
I learned so much and made so many great contacts at NAB this year, that I have decided already to set aside a whole week for next year’s event!
Stay tuned for more reviews on other industry events and I’m sure, more from NAB.